One of our overseas clients in the UK, who provides an online platform allowing anyone to book appointments with service providers, was looking for ways to increase user engagement and ROI. They wrote articles and blogs but they weren’t getting the traction they wanted.
After some discussion, we suggested they use video content as a way to achieve their goals. Thankfully, they listened. And we launched a video content strategy for them.
The results were impressive.
Not only did they see a significant increase in user engagement, but they also saw a significant increase in ROI. Within a month of adding videos, user engagement increased by 400% and ROI went up by 600%.
If you too are looking for ways to increase engagement and ROI for your business, video is the answer. In this article, we will discuss how you can use video content to generate engagement and ROI for your business.
Why Video Content?
Video is one of the most engaging content types on the internet. It is known to increase website traffic and reduce bounce rates. But more importantly, it increases conversion rates. A study by Diode Digital found that adding a video to your website can increase conversion rates by 80%.
The great thing about using video for your business is that it can be used in several ways to achieve different objectives. For example, you can use video for lead generation, product demonstrations, customer testimonials, announcements, or even just to tell your brand story.
No matter what your objective is, video can help you achieve it.
If your objective is to generate leads, then you can use video content in several ways. You can use it on your landing pages, thank you pages, or even in your email marketing campaigns. Also, according to EyeViewDigital, adding a video to your email can increase click-through rates by 300%.
If you want to build trust and credibility, customer testimonials are a great way to do it. A study by BrightLocal found that 80% of consumers trust online reviews as much as personal recommendations. Adding a customer testimonial video to your website can help you increase sales and conversions.
If you want to showcase your products or services, video is the way to go. A study by Invodo found that product videos increase purchases by 144%. Further, the customers who watched product videos were also 85% more likely to buy other products.
Your brand story is what makes you unique. It is what sets you apart from your competition. And what better way to tell your brand story than with video? Video is an emotional medium that can help you connect with your audience on a personal level. A study by Forbes found that 70% of consumers say that they have shared a brand’s story. This just goes to show the power of video when it comes to brand storytelling.
How to Use Video Content?
Now that we have seen the various benefits of using video content, let’s take a look at how you can use it to achieve your business objectives.
Create Engaging Videos:
User engagement is key to any successful online business. If users are not engaged, they will quickly move on to another site or platform that offers a better user experience. This is why it is important to create engaging videos.
Your videos should be interesting, informative, and entertaining. Also, they should be relevant to your target audience. If your videos are not engaging, users will quickly lose interest and you will not achieve your desired results.
There are several ways to make sure your videos are engaging. First, make sure the video content is relevant and interesting. Second, use an attractive thumbnail image. And third, use an attention-grabbing headline.
Relevant and Interesting Video Content:
As mentioned earlier, it is important to make sure your video content is relevant and interesting. This means creating videos that your target audience will want to watch. To do this, you need to understand your target audience and what type of content they are interested in. Once you know this, you can create engaging videos that will resonate with them.
Attractive Thumbnail Image:
Your thumbnail image is the first thing users will see when they come across your video. This is why it is important to make sure your thumbnail image is attractive. A good thumbnail image should be relevant to the video and it should also be eye-catching. If your thumbnail image is not attractive, users may not even click on your video.
Your headline is also important when it comes to engagement. A good headline should be attention-grabbing and it should also be relevant to the video. If your headline is not eye-catching, users may not even bother to watch your video.
Optimize Your Videos for SEO:
To generate leads and increase sales, you need to make sure your videos are visible to your target audience. This is where SEO comes in. By optimizing your videos for SEO, you can increase traffic and ensure that your videos are seen by your target audience.
There are several ways to optimize your videos for SEO. First, make sure your videos are tagged with relevant keywords. Second, include a transcript of your videos. And third, promote your videos on social media.
By following these tips, you can use video content to achieve your business objectives and increase ROI.
A video is a powerful tool that should not be ignored. If used correctly, it can help you engage with your audience, increase sales, and achieve your desired results.
Want to use video content in your marketing strategy? Get in touch today!