You’re a sales professional, so you’re always looking for new and better ways to reach your potential customers. With that in mind, have you considered using video to deliver your sales pitch? If not, you should! A video presentation can be a great way to engage your audience and make a lasting impression.
Don’t listen to us – take it from one of the most successful salespeople in the world, Jay Abraham. He says, “If you’re not using video to sell, you’re leaving a lot of money on the table.” You heard it right. Video can help you close more deals and boost your bottom line.
According to HubSpot, including a video on a landing page can increase conversion rates by 80%. According to another study by the Content Marketing Institute, 63% of respondents said they were more likely to buy from a company after watching a video. And, not surprisingly, 78% of people said they would prefer to watch a video about a product or service rather than read about it.
Cisco predicts that by 2025 online videos will make up more than 85% of all internet traffic. So if you’re not using video to reach your audience, you’re missing out on a huge opportunity.
In this article, we’ll give you some tips on how to create an engaging video presentation that will help you close more deals.
1. Start with a strong opening.
As with any presentation, you want to start strong and grab your audience’s attention right from the start. With video, you have a few options for doing this. You could open with a powerful statistic or quote, or you could tell a personal story that relates to your product or service.
You could also use footage of your product in action, or include a customer testimonial. Whatever you choose, make sure it’s something that will grab your viewers’ attention and make them want to keep watching.
2. Keep your video short and sweet.
When it comes to video, less is more. According to Wistia, the average attention span of a viewer online is just over two minutes. So you need to make sure your video is concise and to the point.
That doesn’t mean you have to cram everything into two minutes, but you should make sure your video is focused and doesn’t include any fluff. Get straight to the point and deliver your message in a clear, concise way.
3. Use visuals to tell your story.
One of the mistakes amateur salespeople make is relying too heavily on their words to deliver their message. But the truth is, people are more likely to remember what they see than what they hear.
So instead of using a lot of verbal descriptions, use visuals to tell your story. Show your product in action, or use infographics and charts to illustrate your points. This will help your audience understand and remember your message better.
4. Appeal to emotion.
When you’re making a sales pitch, it’s important to appeal to your audience’s emotions. After all, people make buying decisions based on how they feel, not just on logic.
So try to tap into your viewers’ emotions by telling stories that are relatable and create an emotional connection. This could be a story about how your product or service has helped someone in the past or a case study that illustrates the benefits of what you’re offering.
5. Use calls to action in your video.
Throughout your video, you should be including calls to action (CTAs) to encourage your viewers to take the next step. This could be something as simple as telling them to visit your website or contact you for more information.
Whatever it is, make sure it’s clear and easy for your viewers to understand. You don’t want to include a CTA that’s so complex they have no idea what to do next.
6. End with a strong close.
Just like you want to start strong, you also want to end strong. Sum up your main points and reiterate the benefits of your product or service. And be sure to include a CTA so your viewers know what to do next.
If you followed these tips, you should have a video that’s engaging, informative, and persuasive. So put it to good use and start closing more deals today!
Of course, we can help. Our team of video production experts can help you create a high-quality sales video that tells your story and drives results. So if you’re ready to take your sales pitch to the next level, contact us today.