You’re not the only person pitching your business idea to potential investors. Every day investors are bombarded with new business ideas, and pitches. There is the possibility that your idea, no matter how great it is, gets lost in the shuffle. So how do you make sure your idea stands out and gets noticed?
One way to do this is by using video.
A video can help tell your story in a way that is more engaging and personal than a written pitch. It can also help to visually showcase your business idea in a way that is more impactful than slides or a deck. At the very least, a video can help to generate interest in your pitch and make it more memorable.
In this article, we’ll give you seven tips on how to use video to spice up your investor pitch and make it more successful.
1. Don’t force. Inspire.
Remember you are not the only one with a great idea. Investors are constantly bombarded with business proposals and most of them are very well written, but there is always something that makes one presentation more special than another. So your job is not to hard sell or force your idea down the throats of potential investors. Instead, you want to inspire them with your idea.
2. Tell your story
Investors want to know who you are and what your business is all about. A video is a great way to introduce yourself and give a brief overview of your business. Keep it under two minutes and make sure to include the most important information about your business, such as what it does, who it serves, and what its unique selling proposition is.
3. Showcase your product or service.
If your business idea hinges on a new product or service, then it’s important to showcase that in your pitch. You can use video to show how your product or service works and what it can do. This can be especially helpful if your product is something that is best understood with a demonstration.
4. Highlight your team.
Investors want to know that you have a great team in place to execute your business idea. Use video to introduce your team and highlight their skills and experience. This is a great way to instil confidence in your investors that you have the right people in place to make your business a success.
5. Get personal.
A video is a great way to add a personal touch to your investor pitch. Investors are people who invest in people, so you must come across as someone passionate about your business. You can use video to share your passion for your business and what motivates you to succeed. This is your chance to connect with your investors and get them on board with your vision.
6. Don’t compromise on quality
Investors are accustomed to seeing high-quality presentations, so make sure your video is up to par. Use professional lighting and audio, and make sure your editing is top-notch. This is not the time to DIY your video – it will only reflect poorly on your business if it looks amateurish. Hire a professional video production company to produce your video and you’ll be sure to make a great impression.
7. Keep it short
Your investor pitch should be no longer than two minutes, and that includes the time for your video. So keep your video short and sweet, highlighting only the most important information about your business. If you have a longer video that you want to share, you can always include a link to it in your pitch deck or on your website.
By following these tips, you can make a positive impression on potential investors.
Just remember one thing – your goal is not to get them to invest in your company after watching your video. The purpose of the video is simply to generate interest and get them to follow the next step. So focus on creating an inspiring and informative video that will leave investors wanting to know more about your business.
If you’re looking for someone to create a perfect investor pitch for your business, get in touch with us today!